What is the Circular Economy?

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The circular economy is the opposite to the ‘take, make and waste’ linear model of modern times. The latter puts great pressure on virgin resources and leads to waste, toxicity, over use of fossil fuels, and so on.
In contrast the circular economy is: “an industrial system that is restorative or regenerative by intention and design. It replaces the ‘end-of-life’ concept with restoration, shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse, and aims for the elimination of waste through the superior design of materials, products, systems, and, within this, business models.”1

1 Towards the Circular Economy, Volume 1, Ellen MacArthur Foundation.