How it boosts innovation

How it boosts innovation)IMG_9120

The circular economy powered by Cradle to Cradle® offers a more positive future for a growing world economy, helping us deal with four major crises: through its focus on renewable energy it tackles both issues of energy security and climate change; through its emphasis on using healthy materials it addresses the problem of toxicity in materials that can damage health and wellbeing indoors and finally, the circular economy offers a way to produce more goods without continuing to waste vast quantities of the earth’s precious and finite resources.

Designing products for the circular economy combined with functionality and creativity at Desso has led to new, successful innovations, helping us to meet our obligations to people, planet and profits. For example, the innovative and top selling DESSO AirMaster® carpet, designed to improve indoor air quality, was invented in this period.