The Great Indoors and the Circular Economy

At Desso, our company vision is to ‘make the floor work for our health and wellbeing’ based on the insight that we spend 90% of our time indoors.

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As more people flock into cities across the world, this vision becomes ever more relevant. We launched our Great Indoors campaign in 2013 to maintain this focus on the ultimate goal of helping to make the indoors a healthy and productive place.

With this in mind, our designers think about the best creative carpet designs, textures and colours for a specific place as well as the best functionality. For example, we have discovered how our carpets, when designed in a particular way, can free the inside of some of the potentially damaging fine dust and reduce unwanted noise.

Tied in with our health and wellbeing vision is the ongoing commitment to the environment through our Cradle to Cradle® programme, which is helping us make the transition to the more restorative circular economy.

Our innovation platform of creativity, functionality and Cradle to Cradle® fuses these three crucial elements, ensuring that our Corporate Social Responsibility strategy connects directly to our business goals.

We aim to add value by producing outstanding goods and services that meet tangible social and environmental needs, backed up by the best attention to detail for the individual customer and operational excellence.

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